Innovation that grows from insight
At Oterra, innovation starts long before a product reaches the market. It begins in our field laboratories, where we work side by side with growers, suppliers, universities, and research institutes to breed and cultivate plant varieties chosen for their unique coloring potential. From harvest to harvest, we stay closely connected to our growers, monitoring conditions and yields to ensure consistent quality and continuous improvement.
Award winning innovation
We continuously launch products that meet the evolving needs and opportunities of our customers, and are proud of our award-winning product technology.
This includes the industry's first vegetable specifically developed for its unique coloring properties. Our three-time award-winning, Hansen Sweet Potato™ produces bright red to pink shades that are more stable against low pH than other anthocyanins. And it’s a great plant-based alternative to carmine and synthetic reds.
A new kind of purple
FruitMax® Purple 105 is a clean-label purple built for modern beverages and confectionery. Made from black carrot and hibiscus, it delivers vibrant, stable color under heat, light, and low pH — with flavor-neutral performance and recognizable ingredients.
Designed to appeal to adventurous consumers, it helps brands create bold, standout products with confidence.
Blue today for a greener tomorrow
Arctic Blue isn't just another natural food colorant—it's a story waiting to be told. Cultivated surrounded by the pristine landscapes of Iceland, Arctic Blue embodies natural authenticity and sustainability, resonating with consumers worldwide.
Discover the Wild Side of Blue
Meet Jungle Blue — a naturally sourced blue inspired by the Colombian rainforest. Extracted from the jagua fruit, this crystal-clear juice reveals a striking, stable blue that redefines what natural color can be.
Developed in partnership with Ecoflora Cares, Jungle Blue opens new possibilities for bold, naturally blue food and beverage creations.
Opening doors to new opportunities
Introducing I-Colors® Bold - a range of 10 ultrafine, milled powders that can achieve deeper, richer shades for powder-based beverages, snack seasoning, compound coating, bakery toppings and fillings or compressed candy.
It is now possible to enhance products with vibrant, natural colors that stand out and meet the evolving demands of consumers.
Discover Simply Brown non-caramel products
Clean label brown from apple. For consumers worldwide who continue to prioritize healthy eating by avoiding additives and preservatives, our Simply Brown range is the answer to cleaner, more transparent food products.
Make plant-based look irresistible
Create mouth-watering plant-based foods with natural colors that deliver the look consumers crave. From rich, familiar tones to bold visual appeal, our solutions help plant-based products match the sensory experience people expect, naturally.
The demand for vegetarian and sustainable ingredients is higher than ever.
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