Discover Arctic Blue
Blue today for a greener tomorrow!
We are thrilled to introduce our latest innovation, Arctic Blue.
It is spirulina from Iceland based on an innovative high-tech cultivation process that will provide food and beverage producers with a vivid, natural blue color with an impressively low carbon footprint.
High-tech spirulina cultivation
The high-tech, indoor production facility is next to a geothermal power plant that provides 100% clean energy, waste heat and carbon dioxide to VAXA’s bioreactors where the spirulina is grown 24 hours a day.
Carbon-neutral cultivation
There is minimal loss of water from the closed system that has a significantly lower land footprint than traditional open pond systems.
The carbon-neutral cultivation process uses only 1% of the water and land compared to traditional open pond systems. According to Oterra estimates, based on available data, initial analysis suggests that Arctic Blue FruitMax Blue 1514 WSP has up to 40 times lower carbon emissions than our conventional spirulina product.
"With Arctic Blue, you enhance your products while embracing sustainability"
Arctic Blue: Elevate your brand
Arctic Blue isn't just another natural food colorant—it's a story waiting to be told. Cultivated surrounded by the pristine landscapes of Iceland, Arctic Blue embodies natural authenticity and sustainability, resonating with consumers worldwide.
Key Features of Arctic Blue
Bright blue color derived from Spirulina microalgae
Grown sustainably in Iceland
Carbon-neutral spirulina cultivation
Consistent scalable supply all year round
Superior spirulina functionality that is easier to use and has a no odor
Why Choose Arctic Blue?
Arctic Blue offers a range of benefits for your brand:
Sustainability impact: Reduce your environmental footprint with Arctic Blue's carbon-neutral cultivation process supporting food manufacturers Scope 3 targets, by reducing your value chain emissions. By choosing Arctic Blue, you're not just adding color to your products—you're pioneering a sustainable path forward for your brand.
Storytelling element: Invite your customers on a journey of discovery with the captivating story behind Arctic Blue and it's Icelandic origin.
Seamless integration: Start using Arctic Blue right away with no changes required to your labels, if you're already using conventional spirulina.
Process optimization: the superior functionality of Arctic Blue makes handling and dispersion spirulina powder easier and has no odor impact. Discover what Arctic Blue can do for you and elevate your brand with sustainable color innovation.
Spirulina in Food & Beverage products
With 8% CAGR growth in the last 5 years, spirulina is becoming more and more chosen as blue color in new F&B product developments. In addition, the three biggest food categories using spirulina for color are Confectionery (48,8%), Bakery decoration (15.9%) and Desserts and Ice Cream (11.6%) [Innova Market Insights].
These are also categories with higher color penetration as well as limited time offers (LTO) with fun, playful and exciting flavors becoming more popular.
Unlock the power of natural blue
From jagua fruit to gardenia flowers, there are lots of sources of natural blue food colors. But what are they, and which is right for you? Download our explainer to discover the origins of the pigments, their technical benefits, and consumer attitudes toward blue foods. Get all the facts!
Want to learn more about blue?
Discover natural blue color
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