Leading the change to natural colors
Oterra's Story
1800s
1874 – Chr. Hansen is founded in Denmark
1876 – Annatto color for cheese and butter launches at World Exhibition in Philadelphia, USA
1900-1949
1929 – Factory with color R&D facility opens in Milwaukee, Wisconsin USA
1939 – Natural color range expands to include red beet, grape skin and paprika
1941 – Dandelion Brand Butter Color trademarked
1950-1999
1964 – Factory for carmine production opens in Quilmes, Argentina
1979 – Listed on Copenhagen stock exchange
1988 – Acquires Spanish factory specializing in paprika and natural beta-carotene called Extract Oil
1988 – Establishes annatto plantation in Belém, Brazil
1991 – R&D moves from Milwaukee, USA to Copenhagen, Denmark
1995 – Enters joint venture in India to manufacture natural colors from turmeric and paprika called AKAY - Acquires a French company specializing in anthocyanins and grape polyphenols called Sefcal - Acquires a Spanish company specializing in carmine called Navarra
1996 – Launches CapColors® for brighter, more stable and more cost-effective colors
1999 – Acquires what is now our flagship factory for minimally processed colors in Italy -Acquires Quest Color business with factory in Ireland
2000 - today
2003 – Acquires carmine production factory in Lima, Peru
2005 – Acquired by French private equity fund PAI
2010 – Listed on Copenhagen stock exchange for the second time
2011 – Launches I-Colors® for powdered applications and FruitMax® minimally processed range
2014 – Opens Global Expertise Center in Shanghai, China to address increasing consumer concerns about food quality
2019 – Launches Hansen sweet potato™ – wins first of three innovation awards
2021 – Acquired by Swedish private equity firm EQT and changes name to Oterra™ - Acquires Secna Group in Spain and Italy with expertise in organic caramel and anthocyanins - Acquires Diana Food’s natural food coloring business in France with expertise in organic red beet and orange carrot
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