In 2026, the key trends shaping food and beverage color are clean-label demand, the phasing out of artificial dyes, and a growing consumer desire for ingredients they recognize and trust. More than 71% of US shoppers are concerned about artificial colors in food and beverages, and regulators across the US, Europe, Latin America, and the Middle East are responding. Natural color is no longer a niche choice. It is becoming the industry standard.

Each year, Oterra analyzes consumer behavior, emerging palettes, and market data to identify the color trends that will define the next wave of food and beverage launches. Our Color Trends 2026 report explores the shades, moods, and movements shaping what consumers crave, and what that means for your next product.

Key themes for 2026 include the rise of bold, expressive hues that signal energy and excitement, earthy and botanical tones that communicate naturalness and wellbeing, and regionally inspired palettes reflecting local culture and flavor. Download the full report to discover how to turn these trends into your next launch.