Insights & Trends — where color meets consumer desire
Today’s consumers choose with their eyes as much as their taste buds. Color tells the story, signaling quality, indulgence, and clean-label confidence in a single glance.
Working for better standards
Innovation moves fast. Your consumers move faster. And color? It often decides what lands in the basket.
We know you’re not just following trends, you’re trying to anticipate them. That’s why we partner with you to decode what’s happening now, what’s coming next, and what it means for your products.
This is your space for color intelligence, from shifting consumer expectations to emerging sensory trends and inspiring new palettes. Together, we turn insight into action, helping you move from inspiration to innovation with confidence.
Whether you’re aiming for subtle, natural tones that build trust, bold hues that spark excitement, or fresh palettes that capture cultural moments, we help you create products that truly resonate, meeting your consumers where they are, and where they’re headed next.
Insights & Trends
Explore the trends shaping what consumers crave, from emerging behaviors to the palettes influencing mood and choice. We turn color insight into practical inspiration, so you can create products they don’t just see, but select.
Trends 2026 - Where color becomes experience
Color is changing. And so are consumers. Explore the trends shaping what consumers crave, from emerging behaviors to the palettes influencing mood and choice. We turn color insight into practical inspiration, so you can create products they don’t just see, but select. Discover the shades, moods, and movements defining food and beverage in our Trends 2026 report, and turn tomorrow’s trends into your next big launch.
Discover more trends shaping what’s next and ways color connects
Trends 2026
Step into a world where natural color becomes a storyteller — sparking curiosity, shaping relevance, and creating meaningful connections with consumers around the world. Discover more in our Color Trends 2026 report
DownloadThe Essential Color Book
A comprehensive guide to Oterra’s natural food coloring portfolio, featuring vibrant color solutions, application examples across food and beverage categories, and insights into formulation, stability, and labeling considerations.
DownloadConverting from artificial to natural colors
A quick guide to replacing artificial colors with natural alternatives ahead of the 2026 U.S. phase-out, featuring solutions, benefits, and expert support.
DownloadWhether you are looking for answers or advice, we are ready to help you. Fill in your info and get connected to one of our experts.
