Opening doors to bold new opportunities
We’re happy to introduce six vibrant new colors to the I-Colors® range that meets the growing demand from consumers for bold, innovative products – without artificial ingredients and colors.
Introducing I-Colors® Bold - a range of 10 ultrafine, milled powders that can achieve deeper, richer shades for powder-based beverages, snack seasoning, compound coating, bakery toppings and fillings or compressed candy.
It is now possible to enhance products with vibrant, natural colors that stand out and meet the evolving demands of consumers.
I-Colors® Bold empowers you to create boldly and confidently.
Buyers know best
Consumers know what they want when standing in front of the supermarket shelf.
No artificial flavors or colors is the third biggest influence on sugar confectionery buying choice globally, ‘made with real ingredients/natural’ tops the list when purchasing chocolate, while snack buyers judge whether a snack is healthy by looking at the ingredients. And the story is the same for many other categories (Source: Innova Market Insights 2024)
The challenge for manufacturers has been to provide vibrant and intensely colored products without relying solely on artificial colors.
Key features of I-Colors® Bold:
Meet consumer demands naturally: I-Colors® Bold delivers the intensity and performance to rival synthetic lakes
No more Limitations: Achieve vibrant, natural colors with lower usage levels, ensuring process and quality integrity
Optimize quality: I-Colors® Bold ensures even and consistent color distribution, reducing waste and saving costs.
Optimize storage: Save valuable storage space, enjoy ambient storage conditions and long shelf life.
Reach out to us now to discover how you can utilize I-Colors® Bold
"The 10 ultrafine colors are particularly well-suited for applications such as powder-based beverages, snack seasoning, compound coatings, bakery toppings and fillings or compressed candy. "
Why Choose I-Colors® Bold?
Intense Coloration: Achieve deeper, richer shades with lower dosages, ensuring vibrant results without compromising on product quality.
Instant Visual Impact: Ensure flawless color distribution in powder-based products like snacks, beverages, and supplements, enhancing their visual appeal instantly.
Ideal Alternative: Replace synthetic dyes with confidence, as I-Colors Bold® excels in producing vivid colors, especially in challenging shades like intense reds.
Appealing to hearts and minds
Limited Time Offers, seasonal products and high profile creative cooperations between leading brands have become big business.
Limited edition cookie launches have doubled since 2018 (Source: Innova Market Insights 2024).
Taking advantage of this trend is challenging for companies that need powerful, popping colors to attract the hearts of consumers and a free-from label to appeal to their minds. I-Colors® Bold lets your imagination off the leash giving you more opportunities than you thought possible.
The 10 ultrafine colors are particularly well-suited for applications such as powder-based beverages, snack seasoning, compound coatings, bakery toppings and fillings or compressed candy.
Want to know more?
Consumers of protein powders are discerning buyers. They want their strawberry cheesecake protein powder to not just do them good, but it must look good as well.
I-Colors® Bold powder has a uniform appearance when mixed into the other dry ingredients because of its ultrafine particles. And it mixes well and gives a strong vibrant color that makes it an ideal alternative to synthetic colors.
Healthy snacking is a growing category, and natural colors are close to the top of the list of ingredients that customers check before buying. But the visual impact of the snack out of the bag is vital. Powder coating looks better when it covers evenly, well blended and eye-catching.
I-Colors® Bold delivers on all these demands in Yellow, Red, Pink and Green in different shades when mixed.
Snack facts
Consumers qualify whether a snack is healthy primarily by looking at their ingredients. The top three attributes that make a snack healthy according to consumers globally are:
no additives/preservatives (38%),
no artificial ingredients (33%) and
natural ingredients/ clean label (30%)
Source: Innova Market Insights 2024
Made with real ingredients/natural’ is the most influential when purchasing sweet baked goods, so why not use intense I-Colors® Bold colors for fat filling for cookies, compound coating or enrobed chocolates to give your bakery some bling?
I-Colors® Bold disperses easily in fat-based fillings and coatings with no specking and at a lower dosage to give an intense result.
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