Embark on an Adventure with Jungle Blue!

Deep in the heart of Colombia’s rainforest river valleys grows a fruit called the Jagua fruit (Genipa americana). This remarkable fruit, also known as huito, holds within it a crystal-clear juice that, when skilfully extracted, unveils a captivating, stable blue hue.

Partnering with Ecoflora Cares, Oterra has unlocked the amazing properties of this juice to produce a sensational, naturally sourced food color that's bound to revolutionize the way we think about blue in our foods.

Fuelling Consumer Desires

Blue food is making waves! Did you know that between 2020 and 2023, a staggering 41%* of new food launches in the US featured a blue color? A whopping 96% of those used synthetic colors. But times are changing! With 1 in 3** consumers now seeking natural ingredients, the call for a natural solution has never been louder.

*Source: Innova new products database 2020-2023 – including cereal, confectionery, dairy, snacks and desserts

** Innova market insights: Global trends in clean label

Simple and Versatile

Jungle Blue is unlike any other natural blue color. It stands strong against light, pH variations, and temperature shifts, proudly retaining its mesmerizing blue tone in diverse conditions. It's the ultimate answer for coloring foods where synthetic colors have long reigned supreme—think cereals, snacks, and refreshing juice-based beverages.

A Palette of Possibilities

This water-soluble pigment isn't limited to just one shade. When combined with other colors, Jungle Blue unlocks a spectrum of stunning jewel shades. Picture deep forest emeralds, crimson rubies, and royal amethysts—all stemming from Jungle Blue, transformed into stable, vivid green and purple shades.

Sustainable Sourcing

Our commitment to sustainability runs deep. We responsibly source Jagua fruit from Colombia, supporting small farmers and empowering indigenous communities.

Join the Natural Color Revolution

Ready to delve into the wonders of the jagua fruit? Visit our jagua page here.

Want to uncover more about Jungle Blue and how it can help you on your journey towards natural? Download our one-pager here.