Naturally appealing color for pet food
Inspired by the colors we love, made for pets we care about. Natural colors offer a simple way to give pet parents the visual appeal they expect, without compromising the clean labelling standards they want for their furry friends.
The global pet food market is undergoing a remarkable transformation. The humanization of pet food is driving demand for:
Functional health benefits, from joint care to gut health
Environmentally responsible choices
Treats that make our holidays, their holidays
Natural, wholesome ingredients
Traditional dry kibble and wet canned foods are being joined, and sometimes challenged, by innovative formats like raw, frozen, and fresh options. New protein sources, including plant-based and insect proteins, are entering the market, bringing both opportunities and new considerations.
With decades of expertise, our color specialists are ready to guide you through this evolving landscape, helping you meet the expectations not only of the buyer, but also the furry consumer.
Natural ingredients, naturally good looks, pet food colored the clean way.
Robust solutions for the toughest of processes
Whether it is the high pressure and heat of extruded kibble, or the high temperatures of canning processes, there are solutions for every application.
A natural choice
Natural color that pleases pet parents and keeps labels clean.
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