Confectionery remains a firm favorite. In our 2025 survey, 76% of consumers said they buy sugar confectionery two to three times a month or more. Today’s confectionery consumer is looking for more than a quick, sweet fix. They want bold, colorful and memorable experiences. As a result, confectionery is becoming more sophisticated, with multiple textures, colors and flavors often combined in a single piece. Confectionery is no longer seen simply as a ‘guilty pleasure’. Concerns around sugar consumption are increasingly balanced by the use of natural ingredients, reduced-sugar claims and even functional benefits. At its heart, though, confectionery is still about fun, and few things signal fun better than bright, bold natural colors. Our color experts are here to help you find the perfect natural solution to meet the needs of your brand, your product and your consumers.