Color that makes savory impossible to resist
Rich, crave-worthy color that fuels the next wave of savory innovation.
Consumers today expect more than great flavor, they’re looking for savory foods that deliver a full sensory experience. Color plays a powerful role in shaping that first impression, setting expectations, and sparking appetite before the first bite.
By harnessing the power of natural color, you can create savory and meat products that look as rich and satisfying as they taste. From deep, roasted tones to bold, crave-worthy shades, color becomes a tool for differentiation, helping your products stand out, inspire curiosity, and connect more deeply with consumers.
Snack curiosity starts with color
Discover what drives consumer preference for certain colors in seasonings, sauces, dressings & dips. Our global proprietary savory color study reveals the emotional triggers and sensory expectations behind color choice, and how color can drive preference and create unforgettable food experiences. You’ll also learn how communication around natural colors can influence purchase decisions.
Uncolored Application white paper
Explore consumer attitudes to colors in foods that do not traditionally use color.
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Sauces whitepaper
See how bold sauces and dressings boost flavor appeal, spark emotion, and influence buying.
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I-Colors® Bold for seasonings
In seasoning mix for savory snacks, the I-Colors® Bold range delivers what standard powder colors or oil soluble colors can’t. I-Colors® give intense, vibrant shades to the powder mix in a range of dry savory applications including seasonings, soups, and sauces.
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