Capturing the moods and moments shaping tomorrow’s food and beverage
Color trends 2026
Color is no longer just seen — it’s felt.
From soothing calm to feel-good energy and moments of joy, color has become part of the experience. It speaks instantly, signaling feeling, wellbeing, and trust, and increasingly shapes how food and beverage choices are made.
To understand what people really want next, we listened closely. Backed by insights from 2,600 consumers across 13 countries, our proprietary research reveals a clear direction: food is expected to deliver both purpose and emotion.
What’s next for the near future?
• Foods with purpose: supporting everyday wellbeing • Mood food: designed to lift, calm, and energize
And with the right natural colors, these trends come to life.
Explore bold new possibilities, where natural color becomes a storyteller
Step into a world where natural color becomes a storyteller — sparking curiosity, shaping relevance, and creating meaningful connections with consumers around the world. Discover more in our Color Trends 2026 report.
Looking to turn trends into action?
Connect with our team to explore the to bring the insights to life and how they can support your next innovation.
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