Introducing FDA approved green and purple blends
Vivid green and purple shades are popular amongst American food and beverage products. The only FDA approved way to achieve these colors has been through use of artificial dyes and colorants. From ‘limited time offers’ to exotic new flavors, consumers around the world see these colors as attractive.
US consumers consider purple foods premium, associating the color with royalty. It is also thought to be mysterious and creative, generating intrigue and appeal.
Green foods have more classical associations with freshness and health, giving the feeling that the product is ‘good for you’.
Until now, US producers have achieved these shades through blends containing artificial colors such as FD&C Blue 1 or Blue 2. Natural blends using spirulina are available, but are limited in their use by the stability of the pigment.
Introducing ColorFruit® Green 1312 WSP and ColorFruit® Purple 1303 WSP
Based on our Jungle Blue range of fruit-based natural colors, ColorFruit® Green 1312 and ColorFruit® Purple 1303 have been formulated to bring vibrant, stable shades across a range of applications.
Jungle Blue is derived from the Jagua fruit, a fruit native to South America, Mexico and the Caribbean islands. The blue color from this amazing natural raw material can be used in a range of applications, being stable to heat, light and pH.
Learn more about Jungle Blue here
By combining this blue with other naturally sourced pigments, bold, jewel-like shades are created.
Colorfruit® Green 1312 WSP gives eye-catching, emerald green shades across a range of products. The perfect alternative to chlorophyll or synthetic blends.
Colorfruit® Purple 1303 WSP harnesses the power of the Hansen Sweet Potato to create distinct, rich purple shades.
Naturally, using Jungle Blue, the blends also support local Colombian communities and sustainability efforts.
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