Naturally vibrant: reliable solutions for yellow and orange food and beverage
Orange and yellow shades are firm favorites with consumers, inspiring thoughts of everything from warm and comforting vanilla notes to zesty, refreshing oranges. As the recent Oterra Consumer insights survey revealed, consumers find them delicious and tasty, enticing and attractive. They are the favorite shades across a host of applications.
This is reflected in the number of products containing yellow and orange colorants. In 2024 there were over 43000 yellow/orange food and beverage new product launches globally. The majority of these, over 29000, containing naturally sourced pigments
When it comes to achieving the vibrant yellow and orange shades your consumers love, you need dependable solutions. At Oterra, we are proud to offer both a secure supply of premium carotenes and a complete portfolio of naturally sourced alternatives, ensuring you always have the options you need to keep your products at their best.
Explore our helpful data below, or get in touch with our experts straight away!
Get in touchCarotenes
Oterra’s comprehensive range of carotenes includes various sources and delivery systems. Whether you need an oil soluble carotene for a rich fat compound, or a water dispersible product for a tasty beverage, Oterra has the solution for you. We also offer encapsulated products for where pigment stability is a real essential.
Other golden shades
Our alternatives—from vibrant yellow Turmeric to rich range carrot extracts—deliver the same brilliance as traditional carotenes whilst offering alternative labelling options. Whether you're aiming to highlight natural ingredients or explore new creative possibilities, these solutions offer both vibrancy and versatility.
With robust, agile supply chains, Oterra are uniquely positioned to provide consistent access to both carotenes and their alternatives. From beverages to bakery, confectionery to dairy and more, our team partners with you to find the right solution for your products, ensuring your brand stays vibrant and resilient in any market conditions.
How do our consumers feel about yellow and orange shades?
In the 2024 Oterra Consumer Color Insights Survey, 10000 people across 10 countries were asked their opinions on a whole spectrum of colored foods. Yellow and orange placed top across a host of categories.
93% Global consumers find yellow foods attractive
90% of global consumers find orange foods attractive.
Yellow and orange foods appeal equally across the genders and score highly across all age ranges, making them a real favorite.
When asked about their emotional connections with orange and yellow, consumers cite them as being warm and energising, fresh and refreshing, the perfect colors to bring happiness and pleasure to consumers.
When it comes to flavor associations, fruits dominate the sweet expectations, especially citrus fruits like orange and lemon, but also more exotic fruits such as peach, and mango. For savory flavors cheese is common to both shades, but yellow is also strongly associated with curry, especially in Europe.
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