Where Function Meets Indulgence
In today’s dairy aisle, nutrition and pleasure go hand in hand. From protein-packed yoghurts to indulgent ice creams with a functional twist, consumers want products that nourish, delight, and look the part and natural color helps bring that balance beautifully to life
According to Oterra’s 2026 trends survey, 77% of consumers are actively seeking protein and 63% want pro- and prebiotics in their food — and that demand is especially strong in dairy and dairy alternatives. High-protein yoghurts, functional milk drinks, and traditional sources like cheese are rising in relevance, while familiar favorites like ice cream are evolving to deliver both nourishment and indulgence.
Today’s shoppers want nutritious and delicious — and they want it to look irresistible. Natural colors help you bring these products to life visually, from warm, wholesome hues that suggest function to bold, exciting shades that fuel indulgence. Our experts are here to help you find the right color to communicate nourishment, excitement, or both with confidence.
Nutrition meets indulgence in dairy & alternatives
It's heating up! The future of Ice cream is taking shape
The global ice cream market is set to reach $108.9B by 2029, fueled by enduring consumer love for frozen treats. But tastes are evolving fast. At Oterra, we’ve decoded what shoppers are craving now—so you can stay ahead of the next big scoop. So freeze the moment and explore our curated Look books.
Explore Freeze the Moment
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