Color is more than a finishing touch—it’s a powerful influence on consumer perception and choice.

In the world of food and beverage, every detail weaves a story—and color is one of the most compelling storytellers of all. Imagine savory foods that don’t just taste extraordinary but captivate the eyes, stir curiosity, and evoke emotion before the first bite. The right color can transform an everyday product into an unforgettable experience, making it a customer favorite and setting it apart from the competition. 

Why Does Color Matter? 

At Oterra, we believe in the magic of color and its unmatched ability to influence what consumers crave. In today’s market, where consumers are constantly searching for unique and memorable experiences, understanding the psychology of color is essential. Our global insights reveal that consumers don’t just see food; they feel it. From the warmth of golden yellows that evoke comfort to bold reds that signal excitement, color shapes expectations, emotions, and even loyalty. 

Explore the Consumer & Color Insights with our AR enabled APPealing color app   

We’re excited to share our new Consumer & Color Insights App, designed to illuminate how color influences consumer choices: 

• Discover What Consumers Want: Explore which colors inspire trust, excitement, or nostalgia in savory foods, and learn how these preferences vary across regions and demographics. 

• The Art of Emotional Connection: Understand how color inspires feelings in consumers on the sub-concious level and revealing key regional insights and unique color preferences. 

• Color's impact on flavor perception: consumers judge the flavor of a product by sight - find out what this means for you. 

• Insights for Innovation: Our app provides thousands of data points and insights to guide your creativity, helping you craft products that resonate deeply with consumers