Explore our vast portfolio of natural colors and coloring foods

Simplify and save with Oterra

Why Choose Oterra?

Efficiency in Simplicity: Craft products with concise labels without sacrificing vibrancy. 

Stability and Savings: Vertically integrated for a stable supply and cost-effective solutions with ColorFruit®. 

Global Support System: Leverage our international logistics and expert team for seamless success. 

Transform your products, captivate your audience, and lead the way in clean label solutions. Ready to revolutionize your approach? Submit the form below to learn more about our clean-label solutions and discover the cost-effective brilliance of Oterra's natural colors. 

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Learn More About Our Clean Label Solutions

The Rising Demand for Simplicity and Clean Labels

In the ever-evolving world of consumer preferences, simplicity is the silent hero. Did you know that consumer demands for cleaner, more straightforward labels are on the rise? Oterra brings you a solution to a demand that might not be on your radar yet. 

The problem?

A surge in complex labels has led consumers to demand cleaner labels with simplified ingredient lists.

The solution?

Introducing Oterra's FruitMax® coloring foods range, meticulously crafted to meet the rising demand for simplicity. Our offerings provide a streamlined ingredient list without compromising on vibrant appeal. It's not just a trend; it's a rapidly growing consumer demand. 

Simplify your labels

Did you know

63% of consumers always look at the ingredient list when buying products?

- Innova Market Insights

Unlocking Cost Efficiency and a Diverse Color Palette for Your Needs 

At the core of our operations is vertical integration – a pivotal advantage ensuring a robust supply chain and competitive pricing. As the world’s leader in natural color solutions, we offer an extensive range of coloring foods and natural colors to meet your diverse and innovative needs.

Explore the possibilities offered by our FruitMax® and ColorFruit® ranges featuring concentrated coloring foods and natural colors. Uncover advantages like cost savings and an expanded spectrum of color options, elevating your product to new heights. 

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Did you know

More than 3 in 4 consumers globally believe that companies should be more efficient with their use of natural resources

-Innova Consumer Insights

Elevate Your Business with Worldwide Expertise and Support

Explore the benefits of our global proficiency and support as your trusted partner. Leverage our international logistics expertise for seamless and efficient distribution. 

Our dedicated global team of experts is ready to guide you through regulatory compliance and application requirements. Transform your products into attention-grabbing creations with our customized solutions. Craft unique shades while ensuring adherence to both technical standards and regulatory norms. 

Global Presence