ColorFruit® Red Radish Powder
A natural Red 40 replacement built for cereal, snacks and bakery
Holds a vibrant red through extrusion, baking and shelf life, at a cost-in-use that makes conversion add up.
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Why is Red 40 so hard to replace?
Bakery, cereal and snack products are among the largest uses of Red 40 in the US. High heat, extrusion, neutral pH and long shelf life push most natural reds past their limits.
Colorfruit® Red Radish Powder is designed to help overcome these challenges
Developed for cereals, snacks and baked goods.
Reliable red through baking and extrusion.
Keeps a vibrant shade where other natural reds turn dull or blue.
Light stable, so color lasts on shelf.
High color strength at low use levels, with competitive cost-in-use versus other natural reds.
See how it performs in your application
Download the one-pager to learn how ColorFruit® Red Radish Powder can support your red 40 conversion
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Red 40 replacement: common questions
What is a natural alternative to Red 40 in cereal and baked goods?
ColorFruit® Red Radish Powder is a natural red developed for demanding applications like cereals, snacks and baked goods. It holds a vibrant red at neutral pH and performs at processing temperatures above 350°F (175°C), where many natural reds lose color or shift shade.
Yes. ColorFruit® Red Radish Powder delivers reliable color at processing temperatures above 350°F (175°C). Beet red (betanin), by comparison, browns rapidly above 140 to 160°F (60 to 70°C). That makes red radish suited to red velvet cakes, pink breakfast cereals and cookies.
Most natural reds come from anthocyanins, which are bright red in acidic conditions but turn purple as pH rises. Baked goods, frostings, seasonings and cereals sit closer to neutral pH, which makes a true red hard to achieve. ColorFruit® Red Radish Powder keeps a vibrant red at neutral pH.
Yes. ColorFruit® Red Radish Powder has strong light stability, so it keeps its red through storage and display. That matters most for products always on show in stores, like frostings and cake coverings.
Its high color strength gives strong visual impact at low use levels. That delivers a competitive cost-in-use compared with other natural red alternatives, so manufacturers can move to natural color without compromising on performance or economics.
ColorFruit(r) Red Radish Powder is a deodorized product but may have a flavor impact at high dosages. For highly colored applications where flavor is paramount, consider our Hansen sweet potato range.
For products in the US, we recommend: “Vegetable juice (color)“ or “Colored with vegetable juice”