• Natural Colors
    • Oterra Color Palette
    • Our technologies
    • Conversion to natural
    • Trends & insights
    • Quality
  • Industries
    • Beverage
    • Confectionery
    • Dairy, Fruit Preparation & Ice Cream
    • Bakery & Cereals
    • Savory & Meat
    • Pet Food
    • Dietary Supplements
  • Innovations
    • Sustainability
      • Our targets
      • Value Chain
      • Responsible sourcing
    • About us
      • History
      • Leadership
      • Key Figures
      • Our Brands
      • FAQ
    • Videos
    • News
    • Careers
    • Store
    • Contact us
    Contact

    Phone: +45 35 15 56 00

    Oterra Headquarters

    Strandvejen 60 2900 Hellerup Denmark CVR-nr: 35638784 Get directions

    Follow

    Subscribe

    Oterra A/S Copyright © 2026

    Privacy & Cookies

    Legal

    Whisteblower

    Code of Conduct

    DVFA smiley reports

    FAQ

    Stand out from the crowd with innovative drink colors

    The beverage world moves fast — and consumers want drinks that excite their senses and reflect their values. They’re looking for vibrant colors, natural ingredients, and complete transparency. Whether you want to highlight freshness with soft, natural tones or stand out with bold, vivid shades, our natural color solutions help you craft beverages that look as good as they taste. Explore how Oterra can bring your beverage vision to life — naturally, beautifully, and with impact.

    Select an application

    BeverageConfectioneryDairy, fruit preparations and ice creamBakery and cerealsSavory & MeatPet foodDietary supplements

    Carbonated soft drinks

    Adults and kids alike love fizzy drinks! As consumers continue to look for healthier carbonated soft drink options, reformulating your product with natural ingredients can be the key driver for success – and differentiate your products from the competition. ​ We can help you with your formulation and advise you on how to address technical challenges such as low pH, carbonization, and packaging. Our wide range of products, including encapsulated, emulsified, and stabilized natural pigments are specifically designed to overcome these common issues.

    Energy drinks

    Whether they're for recovery following a sporting event, or an energizing preparation for E-sports and gaming, the market for sports and energy drinks is booming. Often perceived as artificial, consumer demand is driving the industry towards more natural solutions with less sugar and that are free from artificial ingredients.​ ​Added vitamins, minerals, and ingredients like caffeine can have a significant effect on the stability of natural colors. When you partner with us, we work closely with you to select the right color with the best natural color for your product.

    Alcohol and alternatives

    The alcoholic drinks market is constantly evolving, with classic beers, wines, and spirits now sharing the spotlight with a growing range of alcohol-free and low-alcohol options. More people are looking for healthier choices or just something new, and that’s pushing brands to get creative with fresh flavors and innovative products.​ Consumers expect these products to have bold colors and a long shelf life, but with both alcohol and botanicals affecting color stability, it can be difficult to find the right pigment. With our years of experience, let us help you find the best solution.

    Concentrates and syrups​

    Whether its cordials for home consumption, or compounds for bottlers and foodservice, concentrates and syrups are everywhere.​ Whatever the purpose, these products share many technical challenges such as high acid, high flavor load and high sugar content. ​ With a complete range of natural color solutions, we can help you find the best solution for your product.

    Download one pager

    Juice-based beverages

    Perceived as a healthier alternative to traditional beverages, juice drinks allow consumers to enjoy the great tasting experiences they desire whilst also contributing to their health goals.​ Natural food colors add to this natural appeal. From creative blends for food-explorers to healthy products for the health-conscious consumer, we can help you find the ideal color solution to strengthen your product and the concept behind it.

    Download CapColors® one pager

    Download CapColors® one pager

    Powdered beverages

    Convenient, on the go products, powdered soft drinks are a great fit for busy lifestyles. Whether it’s a refreshing fruit flavor drink, or something more functional, sensory appeal is the key to success.​ To meet consumer expectations, powdered beverages need to be evenly colored and fast dissolving, giving them the brightly colors they expect. ​ With our I-Colors® range of high strength powders, we can offer vivid natural colors and offer excellent cost-in-use, without compromising on quality.

    Download I-Colors® Bold one-pager

    Thirsty for more? Explore our one pagers and downloads

    Powder Beverages Shade Overview

    As the US food and beverage industry move to natural colors to comply with the FDA & HHS announcement to phase out FD&C colors by the end of 2026, we’ve compiled some of our favorite natural shades for your conversion.

    I-Colors® Bold for Powder Beverages

    In powdered beverages the I-Colors® Bold range delivers what classic powdered colors can’t. I-Colors® Bold give intense, vibrant shades to the powder mix. With the addition of water, they instantly dissolve and give bright, eye-catching colors to beverages.

    RTD Beverages Shade Overview

    As the US food and beverage industry move to natural colors to comply with the FDA & HHS announcement to phase out FD&C colors by the end of 2026, we’ve compiled some of our favorite natural shades for your conversion.

    Coloring Brown Beverages

    Simply Brown is nature’s #1 non-caramel brown. Caramel is one of the oldest beverage colors and has been widely used due to its appealing golden-brown hue and stability

    Jagua Fruit for Blue Beverages

    Simple and Versatile. Jungle Blue is unlike any other natural blue color. It stands strong against light, pH variations, and temperature shifts, proudly retaining its mesmerizing blue tone in diverse conditions

    Submit your message in the form on the right and fill out the required information to make sure we can find the most knowledgable expert to assist you.

    LinkedIn

    Get in touch with us

    Start a conversation that adds color to your next chapter

    Thirsty for more? Explore our one pagers and downloads

    Powder Beverages Shade Overview

    As the US food and beverage industry move to natural colors to comply with the FDA & HHS announcement to phase out FD&C colors by the end of 2026, we’ve compiled some of our favorite natural shades for your conversion.

    I-Colors® Bold for Powder Beverages

    In powdered beverages the I-Colors® Bold range delivers what classic powdered colors can’t. I-Colors® Bold give intense, vibrant shades to the powder mix. With the addition of water, they instantly dissolve and give bright, eye-catching colors to beverages.

    RTD Beverages Shade Overview

    As the US food and beverage industry move to natural colors to comply with the FDA & HHS announcement to phase out FD&C colors by the end of 2026, we’ve compiled some of our favorite natural shades for your conversion.

    Coloring Brown Beverages

    Simply Brown is nature’s #1 non-caramel brown. Caramel is one of the oldest beverage colors and has been widely used due to its appealing golden-brown hue and stability

    Jagua Fruit for Blue Beverages

    Simple and Versatile. Jungle Blue is unlike any other natural blue color. It stands strong against light, pH variations, and temperature shifts, proudly retaining its mesmerizing blue tone in diverse conditions

    Submit your message in the form on the right and fill out the required information to make sure we can find the most knowledgable expert to assist you.

    LinkedIn

    Get in touch with us

    Start a conversation that adds color to your next chapter