Bold, bright, transparent red for beverage is here
When it comes to great red shades and excellent stability, our award-winning Hansen sweet potato™ just keeps giving. And the most recent addition to the Hansen sweet potato™ range is a radiant red developed to meet the specific needs of the beverage industry.
Wow them with red! We call our newest product FruitMax® Red 116 WS, and it looks absolutely stunning in everything from alcoholic beverages and carbonated soft drinks to cordials, energy drinks, juice-based drinks, and near waters.
The possibilities are endless. If you’re looking for great ideas and inspiration, our ‘Go Red’ e-book is the place to start.
Fill out the form to download the e-book
Download our red beverage inspiration e-book
An intense crystal-clear red, FruitMax® Red 116 WS is flavor-neutral, with unbeatable stability. Its clean label credentials support clear, easy-to-understand labelling that helps position your beverage products as healthy and less processed.
Our latest bold red shade also offers a range of other benefits that address the diverse needs of the beverage industry. For details, check out our product one-pager
Fill out the form to download the product one-pager
Stunning color with clean label credentials
Interested in the radiant red story?
Launched in 2019, the Hansen sweet potato™ continues to impress. With FruitMax® Red 116 WS, the most recent addition to our unique range looks set to raise the bar for great color and performance even higher.
Lean on our expertise to replace Red 3 in your products. Whether you’re looking for clean label colors or considering converting to natural colors for the first time, we can help.
Submit your request in the form on the right and fill out the required information so make sure to find the right person to assist you.
Consider subscribing to our newsletter and LinkedIn