According to Oterra’s 2026 trends survey, 77% of consumers are actively seeking protein and 63% want pro- and prebiotics in their food — and that demand is especially strong in dairy and dairy alternatives. High-protein yoghurts, functional milk drinks, and traditional sources like cheese are rising in relevance, while familiar favorites like ice cream are evolving to deliver both nourishment and indulgence.

Today’s shoppers want nutritious and delicious — and they want it to look irresistible. Natural colors help you bring these products to life visually, from warm, wholesome hues that suggest function to bold, exciting shades that fuel indulgence. Our experts are here to help you find the right color to communicate nourishment, excitement, or both with confidence.