Oterra, the world’s leading supplier of natural colors for food and beverage, is pleased to announce the immediate launch of its new ready-to-use Red and Pink ColorFruit® and FruitMax® blends for plant-based meat and seafood. The new blends help food manufacturers meet the growing consumer demand for clean label plant-based products that mimic the look and behavior of traditional animal-derived variants. Free from palm oil, and made from plant and vegetable based raw materials, the new blends are the natural ‘plant for plant’ coloring choice. With color influencing 50-85% of purchase decisions, Oterra’s ready-to-use blends, are not only convenient to use and ideal for reducing complexity in the manufacturer's process, they are also perfect for creating stable tailor-made shades for all types of meat and seafood substitute products, be it burgers, sausages, minced meat, meatballs, deli slices, salmon or tuna steaks. Designed by Oterra’s world-class technical team, the new Red and Pink blends expand upon traditional colors for plant-based products, by utilizing a special pigment combination that means the color not only looks great in the first instance but also mimics animal-based meat by changing color during the cooking process.