Natural reds for plant-based meats and seafood

The plant-based protein market continues to grow, as consumers increasingly seek alternatives for animal products. That means plant-based meat substitutes are no longer a novelty for few consumers. They are mainstream, for many, the the preferred choice.

facts

Source: Innova market insights: Charting the Path Forward: Future Horizons for Plant-Based Consumers Worldwide

Fresh colors

Color in plant-based meat alternatives is crucial for consumer acceptance and sensory appeal. We use our sense of sight and smell to evaluate meat and other fresh foods. Mimicking the natural hues of meat enhances visual perception and allows us to apply the same familiar senses we naturally use to choose plant-based meats. Color signifies freshness, quality, and nutritional value, influencing consumer choices.

Oterra has formulated red blends that mirror fresh meat's bright reds and replicate the browning process seen during cooking.

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