Pink has never been more popular. From movies to sports, pink is everywhere, including the food industry. Product launches featuring pink/red pigments have seen a 7.3% compound annual growth rate (CAGR) (Source: Innova New Products Database 2021-2023).

Red Beet

Red beet is known for providing vibrant pink shades in challenging applications, unaffected by pH. It works well in powdered beverages, sports nutrition, confectionery, and bakery. However, higher dosages needed for intense colors can affect product structure and flavor.

Introducing FruitMax® Pink 1104

Our new 1% betanin red beet powder offers the same coloring effect with a substantially reduced dosage rate.

Panned Candies

In panned candies, syrup composition is crucial. Changes in sugar concentration and pH can affect crystallization and coating. Using FruitMax® Pink 1104 instead of the standard 0.26% B-35 product reduces color dosage by over 70% without sacrificing intensity, shade, or on-pack declaration.

Powdered beverages need fast-dissolving, vibrant colors. Replacing the standard 0.2% betanin Red Beet Juice 1149 with FruitMax® Pink 1104 reduces the color dosage required by 80%.

Red beet deteriorates during baking, often requiring higher dosages to maintain color, which can affect structure and flavor. FruitMax® Pink 1104 allows for >25% dosage reduction compared to the standard 0.72% betanin product B-70.

FruitMax® Pet Pink 1104 is certified for use in pet products, providing vibrant and safe colors for treats. To learn more about the cost benefits of these FruitMax products, please leave your details below, and we will get back to you!