Clean label brown: Explainer
Nature's clean label caramel replacement
There’s a special significance to the color brown in food and beverages. It’s the palette of warmth and the embodiment of natural goodness, encapsulating everything from fresh-baked malted bread to ginger cookies. Consumer preferences continue to evolve, and the desire for “clean labels” is growing. Around the world, there’s an increasing demand for not only natural ingredients, but for clean label natural ingredients. So the brown spectrum is facing a transformation. To assist you in navigating this changing landscape and making informed decisions, we present our informative explainer.
To help you make the right choices, download our explainer ‘Make your brown products clean label’ now.
What's inside the Explainer?
Consumer behavior explained
What trends are influencing consumer choices? What do consumers understand by ”clean label” in your region? How important is it to them?
Brown options demystified
What options are available? How do they behave from a technical perspective? How are they labeled?
Brown accounted for 25% of new product launches in 2021 across the globe.
Source: Innova: New Products Database
Globally, 67% of consumers say ‘clean labels’ have at least some influence on their buying behavior
Source: Innova market insights: Global trends in clean label 2022
6 in 10 global consumers demand natural colors in food
Source: FMCG Gurus – What’s new in clean labels report 2023
