Create sweet success with Limited Time Offers
In today’s fast-paced confectionery market, Limited Time Offers aren’t just seasonal novelties—they’re a proven way to spark excitement, drive trial, and boost relevance.
Candy (un)limited - create sweet success with every LTO
Candy (un)limited reveals what’s really driving LTO success, based on insights from over 2,000 consumers in the US, Brazil, Mexico, UK, and Germany:
They sell: Over two-thirds of buyers have purchased an LTO
They’re worth more: Nearly 50% would pay up to 10% extra
Natural wins: 71% are more likely to buy when natural colors are used
Download the white paper now and see how to turn bold ideas into limited-edition wins.
Making LTOs easy with exciting color and flavor combinations
For R&D teams, creating exciting and engaging LTOs with a natural twist can be a challenge. Oterra’s natural color experts have put together a comprehensive resource to help you use natural colors to deliver sensory impact and market relevance.
Download our Technical white paper now to find out how you can use natural colors in your formulations.
Watch William Blackett of GlobalData deliver firsthand insights from the survey—our “gold” data—and see how these findings can guide your next LTO launch and spark creative breakthroughs.
Unlimited possibilities
Pairing LTOs with vibrant, natural colors creates urgency, freshness, and premium appeal—while giving you the agility to react to trends and stand out in crowded categories.
Get the report today and discover how to turn creativity into standout LTO success.
Infinite choices
Integrating limited-time offers (LTOs) with dynamic, natural color palettes enhances visibility, signals product freshness, and supports premium positioning. This approach also enables faster response to market trends and differentiation within competitive categories.
Access the report today to explore the frameworks and strategies that transform creative design into measurable LTO performance.
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