Article | Dec 02. 2022 - 1:27PM

Viva Magenta! Oterra brings alive the new Pantone® Color of the Year in its latest offering for natural colors

We are delighted to announce we are now able to offer an even broader range of violet shades from black carrot. This achievement enables a perfect natural color match with new Pantone® Color of the Year ‘Viva Magenta’ across food and beverage applications!

Our expert

Rene Fonteijn

Industry Business Manager for Beverage

Photo: Pantone®:

The Pantone®Color of the Year, announced on the 1st December 2022, has ties to natural colors, as Leatrice Eiseman, Executive Director for the Pantone Color Institute, explains: “In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family. It is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.” 

“Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.” 

Violet shades in natural color 

Oterra’s latest offering in achieving violet shades brings new capabilities for our customers, Rene Fonteijn, Industry Business Manager, Oterra explains: “This is a culmination of hard work from the entire team at Oterra, from R&D to production. Our new violet carrot solutions ensure the perfect shade match for Viva Magenta empowering our customers to achieve shades previously not possible with natural colors in an application.” 

Violet diversity 

Black carrot is used in many applications, primarily beverage, dairy, confectionery, and fruit prep. The pigment – anthocyanin – has global regulatory approval as either coloring foods/minimally processed, or natural color. It is free from limitations due to dietary restrictions and is one of the most popular and widely used sources for natural colors around the globe – making black carrot a simple, accessible choice when converting from artificial to natural colors. More than this, our product offers great stability and is available in both powder and liquid formats. This enables easy switching between powder and liquid as required, without the need of reformulating an existing recipe. 

It can provide a range of shades from beautiful light pink to violet, dark red, and burgundy. ​The high levels of stability and diversity in both application and shade make it a vital element of any natural color portfolio.  Reach out to us using the button below to receive a sample or a quote.

"Our new violet carrot solutions can ensure the perfect shade match for Viva Magenta – empowering our customers to achieve shades that were previously not possible with natural colors in application."