Article | Dec 15. 2023 - 12:57PM

Embrace innovation with Peach Fuzz: Oterra's vision for food and beverage in 2024

Bringing a fresh palette to the table

We believe in the power of color to transform experiences, especially when it comes to the food and beverage industry. This year, as the world embraces the 2024 Pantone Color of the Year, "Peach Fuzz," we see an exciting opportunity to spread this vibrant, lively shade through our natural color solutions.

The appeal of Peach Fuzz

Peach Fuzz is not just a color; it's a statement. It represents warmth, comfort, and a touch of playfulness – perfect ingredients for an unforgettable culinary experience. Its soft, inviting shade captures the essence of nature's bounty, resonating with our commitment to natural, sustainable color sources.

Innovation in natural colors

At Oterra, innovation is at the heart of what we do. With Peach Fuzz, we see a canvas to unleash creativity in food and beverage formulations. Our natural color experts are exploring a range of sources, from fruits to flowers, to capture this delightful shade. Our goal? To give manufacturers a way to incorporate Peach Fuzz into their products, naturally and sustainably.

Transforming trends into novel experiences

Peach Fuzz is more than a trend; it's a taste of what's to come.

Beverages: Imagine refreshing smoothies, cocktails, and sparkling waters tinted with the subtle, appealing hue of Peach Fuzz.

Confectionery: From gummies to hard candies, this color can add a playful and inviting touch that appeals to all ages.

Dairy products: Yogurt and ice cream can take on a new appeal with this indulgent shade.

Bakery: Picture breads, cakes, and pastries adorned with Peach Fuzz toppings, offering a warm and comforting experience.

Savory foods: This color can add zest to savory applications, adding a unique twist to mayonnaise, giving dumplings a delightful hue, or spice up your seasoning with exotic experiences.

Sustainability at the core

Incorporating Peach Fuzz isn't just about aesthetics. It aligns with our mission at Oterra – to provide colors derived from nature, in ways that respect and preserve our environment. We are committed to sustainable practices, ensuring that our color solutions not only beautify but also benefit our planet.

Collaborating for a colorful future

Peach Fuzz is more than a color; it's a symbol of innovation, nature, and joy. At Oterra, we're excited to be at the forefront of this colorful revolution, bringing natural, sustainable, and stunning solutions to the food and beverage industry. Our CapColors® range makes it easy to join this colorful revolution by providing bright and stable natural colors for a host of applications. Learn more about how CapColors® can help you here.

Let's color the world together, naturally.